Tag Archives: strategy

Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links: AMAZON | AMAZON UK | … Continue reading

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The Anatomy of a Launch

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… The Book I released Digital 2 in September 2014 and it was maybe 60% new content, … Continue reading

Posted in Marketing, Publishing | Tagged , , , , , , , , , | 6 Comments

Amazon Decoded: A Marketing Guide To The Kindle Store is FREE

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all. In fact, … Continue reading

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You Can Win Without Cheating FFS

Most self-publishers will agree: it’s getting tougher out there. If you are in KU, then you’re pretty much dependent on one income stream and if Amazon sales dip or you run afoul of the Hall of Spinning Knives for whatever … Continue reading

Posted in Amazon, Bewares, Marketing | Tagged , , , , , , , , , | 45 Comments

The Visibility Gambit

Kindle Unlimited has received a fair bit of bad press over the last couple of years – some of it from me – but I want to balance that by looking at the positives. Most pertinent is KU’s popularity with readers, … Continue reading

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Who’s Pointing At You?

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at … Continue reading

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Please Don’t Buy My Book

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the … Continue reading

Posted in Amazon, Marketing | Tagged , , , , , , , , , | 47 Comments