Tag Archives: strangers to superfans

Welcome to the Superfan Factory

It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand … Continue reading

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Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links: AMAZON | AMAZON UK | … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 11 Comments

Amazon Has A Fake Book Problem

Fake books – powered by clickfarms – are gatecrashing Amazon’s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it. If you look at the Kindle Store Best Seller charts right now, and … Continue reading

Posted in Amazon, Bewares | Tagged , , , , , , , , , | 138 Comments