Tag Archives: readers journey

Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links: AMAZON | AMAZON UK | … Continue reading

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When Reader Targeting Goes Wrong

Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book. I’ve been thinking a lot about this over the last … Continue reading

Posted in Amazon, Marketing | Tagged , , , , , , , , , | 40 Comments

Amazon Has A Fake Book Problem

Fake books – powered by clickfarms – are gatecrashing Amazon’s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it. If you look at the Kindle Store Best Seller charts right now, and … Continue reading

Posted in Amazon, Bewares | Tagged , , , , , , , , , | 138 Comments

Who’s Pointing At You?

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at … Continue reading

Posted in Amazon, Marketing | Tagged , , , , , , , , , | 37 Comments