Tag Archives: promotion

How To Make Killer Promo Graphics In Canva

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something … Continue reading

Posted in Writing | Tagged , , , , , , , , , | 32 Comments

9 Ways to Improve AMS – Amazon Ads For Authors

More product searches start on Amazon than anywhere else, even Google. It’s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors … Continue reading

Posted in Amazon, Marketing, Resources | Tagged , , , , , , , , | 60 Comments

Who’s Pointing At You?

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at … Continue reading

Posted in Amazon, Marketing | Tagged , , , , , , , , , | 37 Comments

Starting From Zero

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had … Continue reading

Posted in Marketing, Writing | Tagged , , , , , , , | 119 Comments

If You Don’t Enjoy Marketing, You’re Doing It Wrong

I can already feel the heat from approaching pitchforks! But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 180 Comments

Amazon Makes Life Easier For Authors of Historical & Literary Fiction

There are lots of reasons why self-publishing success stories tend to concentrate around writers of “genre” fiction, but it’s a mistake to assume that success is impossible if you write literary fiction or historical fiction (which tends to get lumped … Continue reading

Posted in Amazon, Publishing | Tagged , , , , , , , , , | 52 Comments

Ted Oswald Signs With Amazon Publishing, Haiti NGOs To Benefit

Okay, this might be my favorite ever blog post. Remember that guy who wrote that book set in Haiti, the one I was raving about, the one where he was giving all the profits to charity? Well, I have him … Continue reading

Posted in Publishing, Writing | Tagged , , , , , , , , , | 21 Comments