Tag Archives: promotion

9 Ways to Improve AMS – Amazon Ads For Authors

More product searches start on Amazon than anywhere else, even Google. It’s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors … Continue reading

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Who’s Pointing At You?

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at … Continue reading

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Starting From Zero

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had … Continue reading

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If You Don’t Enjoy Marketing, You’re Doing It Wrong

I can already feel the heat from approaching pitchforks! But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me … Continue reading

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Amazon Makes Life Easier For Authors of Historical & Literary Fiction

There are lots of reasons why self-publishing success stories tend to concentrate around writers of “genre” fiction, but it’s a mistake to assume that success is impossible if you write literary fiction or historical fiction (which tends to get lumped … Continue reading

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Ted Oswald Signs With Amazon Publishing, Haiti NGOs To Benefit

Okay, this might be my favorite ever blog post. Remember that guy who wrote that book set in Haiti, the one I was raving about, the one where he was giving all the profits to charity? Well, I have him … Continue reading

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Popularity, Visibility & KDP Select

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while … Continue reading

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