Tag Archives: marketing

Win A Free Spot On This Fab Email Marketing Course

Three new courses launch today that you guys should be interested in, as they focus on the three biggest needs I see right now: launches, email marketing, and advertising – and I’m giving away a freebie! The courses are from … Continue reading

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You Can Win Without Cheating FFS

Most self-publishers will agree: it’s getting tougher out there. If you are in KU, then you’re pretty much dependent on one income stream and if Amazon sales dip or you run afoul of the Hall of Spinning Knives for whatever … Continue reading

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9 Ways to Improve AMS – Amazon Ads For Authors

More product searches start on Amazon than anywhere else, even Google. It’s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors … Continue reading

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This Self-Publishing Course Is Free… And Great Too

When I heard someone was giving away a self-publishing course, I was a little skeptical, presuming it was either some kind of bait-and-switch or an opportunity for some hardcore upselling. But I was wrong. Iain Rob Wright has done something … Continue reading

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The Visibility Gambit

Kindle Unlimited has received a fair bit of bad press over the last couple of years – some of it from me – but I want to balance that by looking at the positives. Most pertinent is KU’s popularity with readers, … Continue reading

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When Reader Targeting Goes Wrong

Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book. I’ve been thinking a lot about this over the last … Continue reading

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Who’s Pointing At You?

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at … Continue reading

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