Tag Archives: Marketing

Welcome to the Superfan Factory

It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand … Continue reading

Posted in Writing | Tagged , , , , , , , , , | 6 Comments

How To Make Killer Promo Graphics In Canva

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something … Continue reading

Posted in Writing | Tagged , , , , , , , , , | 32 Comments

Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links: AMAZON | AMAZON UK | … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 11 Comments

The Anatomy of a Launch

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… The Book I released Digital 2 in September 2014 and it was maybe 60% new content, … Continue reading

Posted in Marketing, Publishing | Tagged , , , , , , , , , | 6 Comments

Final Chance To Get Let’s Get Digital 3 at 99¢

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but  for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. … Continue reading

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Amazon Decoded: A Marketing Guide To The Kindle Store is FREE

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all. In fact, … Continue reading

Posted in Amazon, Marketing | Tagged , , , , , , , , , | 8 Comments

BookBub CPM Ads and Wide Distribution

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to … Continue reading

Posted in Marketing, Resources | Tagged , , , , , , , , , | 25 Comments