Tag Archives: marketing

When Reader Targeting Goes Wrong

Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book. I’ve been thinking a lot about this over the last … Continue reading

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Who’s Pointing At You?

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at … Continue reading

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Please Don’t Buy My Book

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the … Continue reading

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This Free Tool Could Slightly Change Your Life

You know I’m not one for hyperbole, but this free tool could slightly change your life. I also have news on a sale, a freebie giveaway, then something bearing a passing resemblance to a competition, as well as an interview, … Continue reading

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Pay What You Want For Ten Great Historical Novels

Hello! Sorry for the long silence. I’ve been taking my own advice for once and focusing on writing. But don’t worry, I’ll be back blogging very soon – once I’ve finish moving them commas around. If you’re looking for something … Continue reading

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Fighting With Both Hands

This blog has been quieter than usual lately and I thought I should let you know what I’ve been doing. I’m going to prattle on for quite a while; you might want to get comfortable (or head off to Tumblr). … Continue reading

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This Might Be A Terrible Idea

I’m launching the 2nd edition of Let’s Get Digital next week and today I’m going to try and answer all your questions. Most have surrounded something I’ve hinted at over the last few months. I’m doing something pretty cool and … Continue reading

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