Tag Archives: marketing strategy

The Anatomy of a Launch

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… The Book I released Digital 2 in September 2014 and it was maybe 60% new content, … Continue reading

Posted in Marketing, Publishing | Tagged , , , , , , , , , | 6 Comments

When Reader Targeting Goes Wrong

Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book. I’ve been thinking a lot about this over the last … Continue reading

Posted in Amazon, Marketing | Tagged , , , , , , , , , | 40 Comments