Tag Archives: building audience

How To Win Sales And Influence Algorithms

I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales. As I said on Thursday, I think creative forms of collaboration – especially in terms … Continue reading

Posted in Amazon, Marketing, Publishing | Tagged , , , , , , , , , | 42 Comments

Starting From Zero

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had … Continue reading

Posted in Marketing, Writing | Tagged , , , , , , , | 119 Comments

Thinking Inside The Box: Building Audience With Bundles

After my marketing post last month, I promised a follow up on box sets. In fact, I’ve gone one better and invited Phoenix Sullivan to do a guest post on the topic. Today is perfect timing actually because we have just launched SINS … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 42 Comments

The Great E-book Pricing Question

There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining … Continue reading

Posted in Marketing, Publishing | Tagged , , , , , , , , , | 114 Comments