Tag Archives: book marketing

When Reader Targeting Goes Wrong

Taking a non-scammy tangent from Saturday’s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book. I’ve been thinking a lot about this over the last … Continue reading

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5 Book Marketing Myths You Need To Forget – Guest Post by Joanna Penn

Anyone familiar with Joanna Penn’s blog – The Creative Penn – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works. When I heard she was writing a … Continue reading

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