Last month, Amazon was caught up in a crisis at least partly of its own making when bungled attempts to deal with a growing Kindle Unlimited scammer problem resulted in the sanctioning of innocent authors.
Amazon has since apologized, and has also pledged to beef up its response to the KU scamming mess – but questions very much remain about whether Amazon is taking the problem seriously enough. A quick check shows that some of the main scammers are still operating, under the very same author names and book titles that were reported to Amazon in late February and early March. Which is very disappointing.
A couple of weeks ago, I was chatting with Phoenix Sullivan about the problem and she told me about something else she was witnessing – scammers taking over the free charts in the Kindle Store. I could see what she was describing and invited her to share the story here. But first, Phoenix wanted to give KDP an opportunity to take action.
You can guess how that went.
If you unfamiliar with Phoenix, she wears multiple hats: author, self-publisher, and publisher, as well as a very smart marketer and someone with a peerless understanding of Amazon’s systems and the various algorithms that power its recommendation engine.
Here’s Phoenix Sullivan with more:
KU Scammers Attack Amazon’s Free Ebook Charts
Over the Easter weekend, I was watching a carefully orchestrated promotional campaign of Steel Magnolia Press titles. By design, we’re back down to just the original founders of the micropress—Jennifer Blake and myself, with a couple of pen names and about 75 titles between us. Our catalog is currently exclusive to Amazon, meaning we’re all-in in Select and KU. Our promotions are planned to optimize visibility via a mix of Free and Countdown Deals and keep our back and front list afloat for a few weeks, then rinse and repeat.
For our Easter weekend promotion, we had 12 books sharing an ad budget of about $1300. Of that, $365 was allocated to our anchor ad—a BookBub placement for a free box of 3 of Jennifer’s backlist romances. Things were trundling along as expected on Saturday, and the anchor title hit #2 on the freebie list late afternoon. So far, so good.
But a curious thing was happening further up the Top 100 Free list. Two other free books of ours seemed to be garnering enough downloads for ranks that would put them in the Top 100, but they were sitting just outside that visibility. In fact, during the early evening, one of those titles lost a rank. Yes, a single rank, but at #107 with a good history of increasing downloads behind it, that was very telling movement.
Additionally, we had another book in the Top 100 that seemed stalled in the #70s despite increasing downloads that day. Continue reading