Here’s the blurb:
Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers.
There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how to:
- Leverage Amazon’s famous recommendation engine to take advantage of the various opportunities it provides for exposure
- Position your books for discoverability on other sales venues
- Minimize the time you spend promoting so you have more time to spend writing
- Promote in a cost-effective way that actually works
By using these tips, you will get your book noticed. And getting noticed is the key to growing your sales.
But hey, that’s marketing copy. Here’s what the first reviewers had to say:
“Let’s Get Visible is the best tool I have discovered for a writer to push sales and visibility to the next level, and an indispensable addition to the library of any indie writer. If you’re an indie writer and you’re not buying this book, you simply aren’t playing this game to win.” — Michael Wallace, bestselling author of The Righteous.
“Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon. He removes the mysticism and gets you as close as anyone outside of Amazon will probably be to understanding how stuff works behind the curtain.” — David Wright, bestselling author of Yesterday’s Gone.
“If you are a self-publisher looking to improve your ability to get eyeballs on your books, I can’t recommend this title highly enough. The book contains many ideas I’ve used successfully and several I’m now excited to try.” — Cidney Swanson, bestselling author of Saving Mars.
As promised, my mailing list was told about the new release before anyone else, and they’ve been busy sending the book to #2 in the Writing category on Amazon. The only thing blocking its path is something called Let’s Get Digital.
I’ve been running a 99c sale on Digital (links here) to celebrate the launch of Visible and at this point both books are amplifying each other’s sales. Digital was picked up by the good people at Pixel of Ink yesterday, which really boosted my numbers, and I took out an ad on BookBlast.
The logic behind promoting Digital to help Visible is obvious, but the reason my mailing list heard about the launch first is because I’m deploying a launch strategy from the book called Spreading the Love.
So far, it’s working very well, and Visible should nose past Digital at some point today, now that the door has been crashed down.
* * *
I had been circling the idea of Let’s Get Visible for some time.
While there are plenty of books to help self-publishers just starting out, or those still on the fence, there is little on the market for more experienced self-publishers. The books that are out there – at least the ones I sampled – seem to push strategies that are either ineffective, time-consuming, or, to be honest, at least somewhat shady.
I was also keenly aware that marketing is the area where self-publishers need the most help. I get more comments and questions about promotional strategies than any other topic. It’s also the area where self-publishers waste the most money, and, crucially, time.
The aim of Let’s Get Visible is to teach you how to replace costly, time-consuming promotional strategies with ones that actually work, and won’t eat into precious writing time.
I had a lot of help with this book. Authors a lot more successful than me were extremely generous with their time, their data, their insights into how Amazon works, and how to capitalize on the visibility opportunities there. I must single out a few for special mention.
Debora Geary pretty much pioneered this marketing approach, and was very patient in (repeatedly) explaining to me how all the various algorithms worked and how an author could take advantage of them. Ed Robertson and Phoenix Sullivan did all the heavy lifting in breaking down crucial things like the Popularity lists and how they are calculated (and how that effects marketing plans). I’m merely reporting back from the front.
So many more writers shared sales numbers and marketing strategies, and provided advice and encouragement. If I named them all, this would turn into an Oscar speech, but they know who they are, and they have my unending gratitude. This book would not have been possible without the openness of the self-publishing community, and its willingness to experiment and share results.
It also wouldn’t have been possible without my blog readers, who provided a sounding board for ideas and endless data grist for the theory mill, as well as continuing encouragement to get the bloody thing finished!