Category Archives: Marketing

Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links: AMAZON | AMAZON UK | … Continue reading

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The Anatomy of a Launch

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… The Book I released Digital 2 in September 2014 and it was maybe 60% new content, … Continue reading

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Final Chance To Get Let’s Get Digital 3 at 99¢

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but  for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. … Continue reading

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Amazon Decoded: A Marketing Guide To The Kindle Store is FREE

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all. In fact, … Continue reading

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Pre-Order Let’s Get Digital 3 For $0.99

The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: … Continue reading

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BookBub CPM Ads and Wide Distribution

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to … Continue reading

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A Tale of Two Marketing Systems

Lots of people right now are asking themselves whether they should leave Kindle Unlimited. I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the … Continue reading

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