Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links:


I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

* * *

From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

  • Learn the 5 stages in The Readers’ Journey.
  • Identify failure points quickly to manage backlist efficiently.
  • Optimize each stage to increase conversions.
  • Boost sales by making the overall process frictionless.
  • Build a legion of passionate, engaged readers who do the selling for you.

The Readers’ Journey is the new marketing paradigm you need to transform strangers into superfans. It releases on March 26. Order your copy now:


* * *

There are lots of new people checking out my books – hello! – so here’s where the other two fit into the overall picture:

Let’s Get Digital is the third edition of my bestselling self-publishing guide. It was only released last month and is probably the most comprehensive book on the topic. Certainly the most up to date.

It also has some quite excellent reviews – thank you, guys – and you can read about what has changed in this blog post (short version: almost everything).

Amazon Decoded cracks the code of the world’s biggest retailer. If you want to learn what “visibility marketing” is and how factoring Amazon’s bookselling philosophy into your promotions can boost sales, this is your book.

Be warned though: this one is strictly an exclusive for my mailing list peeps and can’t be purchased anywhere.

That’s it! Three book launches in 2018 and it’s only February. Time for a nap…

About David Gaughran

David is Irish and lives in Dublin, where it rains every day and conversation is a sport. He writes historical adventures and has helped thousands of authors to self-publish through his workshops, books, and this here blog.
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11 Responses to Pre-order Strangers To Superfans Now

  1. David, it may be I’m blind but I don’t see the pre-order option on Amazon. Where should I see it?


  2. gwyngb says:

    Ordered, thanks David

    Gwyn Garfield-Bennett



  3. Arial Burnz says:

    Pre-ordered!! I’m excited to read it!


    Arial 😀

    Arial Burnz

    USAToday Bestselling Author

    That’s spelled “Arial” like the font…not “Ariel” like the mermaid 😉



  4. Anyone who pre-ordered should have received this message already but for anyone else waiting: Strangers to Superfans was delayed a teeny bit and will now launch on April 25.

    Liked by 1 person

  5. Can’t wait for this one going over to pre-order it right now, Thanks Dave


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