Win A Free Spot On This Fab Email Marketing Course

Three new courses launch today that you guys should be interested in, as they focus on the three biggest needs I see right now: launches, email marketing, and advertising – and I’m giving away a freebie!

The courses are from Indie Pub Intensive, they’re super cheap, and are run by someone who really knows what they are talking about – Tammi Labrecque. She has taken a fairly unique approach as well.

These aren’t tarted up PowerPoint presentations you watch passively, the courses include video calls for group discussions, one-on-one sessions with Tammi, as well as worksheets to help you get your hands dirty right away. Each course lasts four weeks and they cost $199 a pop – a bargain, if you ask me.

EDIT: if you hustle across to the site and engage in neither dillying nor dallying you can bag the special introductory offer of $99 per course, which is pretty amazing for what you’re getting.

Before I get into the details of what each course covers, a disclosure: I know Tammi. We’ve only met once – at the Smarter Artist Summit in Austin earlier this year – but that was enough to know we’ll be good friends, especially after a particularly boozy lunch that almost caused one writer to miss his transatlantic flight. Ahem.

Anyway, Tammi is a friend so I could be biased. I mean, I guess there is a chance she could take all that incredible knowledge she has about Amazon algorithms and Facebook ads and automated email sequences and somehow forget to put that in the course. Highly unlikely as she is one of the most organized people I know, but I guess that’s theoretically possible.

There is an FAQ if you want to know more about Tammi or the courses, but I just wanted to highlight the part which seems most relevant here:

You must be monetizing this some other way then? Affiliates or kickbacks or whatnot?

Nope. No affiliate webinars, no kickbacks to people who recommend me, no kickbacks from services I recommend, no undisclosed affiliate links to services or sellers.

So if you see someone recommending this course, you can be very confident that recommendation is genuine.

Back to the courses themselves. There’s only one four-week course each month so you have Tammi’s full attention:

Your Best Launch 6 November 2017 – this one is aimed at beginner-to-intermediate types who want to learn how to launch a book effectively. Of course, you’ll need a finished book, edited, with a pro cover. Tammi will teach you the rest – how to draw up a launch plan, the various bits and bobs you’ll need to pull it off, how to use all the sweet tools that will measure which parts of your launch are working and which are holding you back. The nifty thing about this course is it will also give you a crash course in how all the various stores work, and how to conduct your own launch post-mortem – i.e. how to do build on your efforts to do it better next time.

Mailing List Expert4 December 2017 – this may not be the sexiest sounding of the three courses but I swear it’s the one that is most needed. Nearly everyone’s email game is pretty shoddy, to be honest (me included). You might not be aware of the possibilities with email these days. The course will start with the basics (which email provider is right for your particular needs) and rapidly move into ninja territory with autoresponders and onboarding and will help you plan out your first automated sequences. And once you have all that stuff nailed down, Tammi will teach you how to grow that list substantially with quality subscribers. To show you how badly needed this course is, and how great I think it will be, I’m buying two spots on this course, one for me, and one to give away to you guys. (More on that below.)

Ads That Work8 January 2018 okay, this is where Tammi totally jumps the shark. In just four weeks, she’s going to cover discount sites (the likes of BookBub, ENT, Robin Reads, etc.) and in particular which ones are working right now. Then she’ll dive into AMS best practices. Then the third week is Facebook ads, and the cool thing about this is she will actually build an ad with you in real time. And then she’ll wrap up with BookBub CPM ads. That’s a hell of a lot of knowledge packed into one course and I’d say this one will book out right away (ditherers be warned!).

In fact, I believe in these courses so much I purchased one for myself. I badly need to raise my email game. A couple of sessions at NINC showed me what is possible with email and I realized that my email skills weren’t average, they are pretty damn shoddy. So, I’m taking advantage of this brief window of self-honesty and taking that course.

And… I bought another spot to give away to one of you guys! To enter the competition, all you have to do is comment below using the magic words “I suck at email” and then share this post on Facebook or Twitter so the world can share your email-shame.

I’ll randomly choose the winner using some kind of elaborate contrivance and then announce the winner here on Monday at 12pm EST/5pm GMT.

I guess if you want one of the other courses instead as your prize I might be able to switch it over, but that will obviously depend on availability – and if people have any sense these courses will all book out right away.

Remember, Tammi is keeping the class sizes small so that everyone can get personal tailored plans and one-on-one attention. And then all graduates get access to a private forum where they can trade further tips as they move into the exciting phase of putting all that knowledge into audience-building action.

That’s it. Go check out the courses – especially while they are 50% off – and don’t forget to enter the competition!

UPDATE: You people don’t mess around. Ads That Work and Mailing List Expert are sold OUT. It will be February/March before the next classes roll around but sign up here to get notified when bookings open for them. And there are still a few spots is one spot on Your Best Launch available, although I imagine they it won’t last long! I guess that means the only possible way of getting your hands on a much coveted Mailing List Expert place is to enter my lame-email-game shame-session. Bwahahahahaha.

UPDATE 2: I generated a random number from timing successive pairs of radioactive decays detected by a Geiger-Müller tube interfaced to a computer, and the winner is… Rob Cornell. Congrats, Rob, you will suck considerably less at email in a few weeks.

About David Gaughran

David is Irish and lives in Dublin, where it rains every day and conversation is a sport. He writes historical adventures and has helped thousands of authors to self-publish through his workshops, books, and this here blog.
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74 Responses to Win A Free Spot On This Fab Email Marketing Course

  1. jjtoner says:

    Hi David, I assume that price $199 / $99 applies to each of the 3 courses, so the cost of all 3 is 3 x $199 or 3x $99. Not clear.

    Like

  2. jjtoner says:

    Hi David,

    What time of day will these courses be delivered? Are they tied to a particular time of day? I’ll ask Tammi, but you might add this sort of info to your post

    JJ

    >

    Like

    • I’ll see if I can get Tammi to pop along later and answer these kinds of questions as I don’t know myself for sure. The classes seem to have a mix of handouts and pre-recorded material and group sessions and one-on-one sessions. Obviously the first two you can do at your own convenience and I imagine they will try and get a time that’s suitable for all in the latter two cases. But I’ll let Tammi answer that properly once the USA comes online!

      Like

  3. Laxmi says:

    Am going to aim to jump the shark too!

    Like

  4. JJ Toner says:

    I suck at email. (Really)

    Like

  5. I suck at email. (Ok, I actually only moderately suck at email, but I am always so eager to learn more!)

    Like

  6. Lyn Cote says:

    I suck at email

    Like

  7. Cidney says:

    I suck at email.

    Like

  8. I suck at email… I have a newsletter list if 3k sign ups but I hate ‘bothering them’ with emails. I don’t want to become spammy. It’s a fine line.

    Like

  9. I love the way we all suck at email! Well, the first step is admitting you have a problem… or maybe the first step is actually having a problem.

    Congratulations everyone you are on Step Two!

    Like

  10. Amanda says:

    Thanks for alerting me to these courses, David! I went ahead and purchased two of them. That newsletter presentation at NINC filled me with the desire to do better too. I was sorry not to get to meet you at NINC, but I got a tremendous amount out of your two presentations. (And I have to say that you are much more personable than your photo would lead one to believe!)

    Like

  11. Laura says:

    I suck at emails!

    Like

  12. Vicki Lesage says:

    I suck at email (not a lot, but enough that I’d like to learn more!)

    Like

  13. I suck at email. Hoping this course can help — it sounds like just what I need!

    Like

  14. I suck at email! I’m literally at ground zero and need to start a list and program.

    Like

  15. Nathan says:

    I suck at email…

    Like

  16. rasanaatreya says:

    I suck at email!

    Like

  17. irshgannon says:

    Just to break the narrative up a little “I am the George Gordon, Lord Byron of e-mail” see my entry on FB

    Like

  18. Em says:

    I really do suck at email.

    Like

  19. Laura Martone says:

    I definitely suck at email… but I love you, David, for spreading the word about Tammi’s courses. She’s an amazingly generous woman who definitely knows her marketing stuff. She’s helped me and Dan several times this past year with our own books… and I think these opportunities to learn from her are crazy-awesome and crazy-cheap!

    Like

  20. Anne Lown says:

    I suck at email 😦

    Like

  21. adamkayce says:

    I suck at email!

    Like

  22. Kate says:

    In accordance with the rules of play, I hereby declare I suck at email..

    Like

  23. Lori says:

    I suck at email

    Like

  24. Ann Covey says:

    I suck at email

    Like

  25. bookmagic1 says:

    I cluck at email, I duck at email, I muck at email. . . no, that’s not it. . . I suck at email?that’s the one. . . yes, I suck at email.

    Like

  26. nunua43 says:

    I suck at email – I really really do. Good of you to do this.

    Like

  27. nicolezoltack says:

    I suck at email

    Like

  28. Cyndy says:

    I suck at email!

    Like

  29. I suck at email. I have a newsletter, but my subscriber list has been stuck at 32 people for THREE YEARS. I truly suck at email.

    Like

  30. Rachael says:

    I suck at email.

    Like

  31. Rich Rumple says:

    I suck at email! (Which is one reason my sales suck!)

    Like

  32. This sounds exciting, David. I don’t suck at email, or at least I don’t think so. Tammi’s my editor, so I know she’s very organized. And I also know she has a firm grip on the subjects at hand.

    Like

  33. jill nojack says:

    I suck at email. Although, to be fair, I’m no worse at it than I am at face to face interaction. So that’s something 🙂

    Like

  34. Reblogged this on Wayne Stinnett's Blog and commented:
    I met David at the NINC conference this year and he’s quite a likable guy. Also, Tammi is my editor, so I can easily put my name with David’s in ecommending her courses.

    Like

  35. Sheri Fredricks says:

    I suck at Email. I suck at marketing. I suck at dealing with Amazon. I need help.

    Like

  36. Mary Kathan says:

    I suck at email … but I am working to get better.

    Like

  37. I suck at email but would love to up my game.

    Like

  38. Ashley Freeze says:

    I suck at email

    Like

  39. Beca Lewis says:

    I suck at email … and everyone needs a friend like you! The course I wanted is sold out! Great job in helping make that happen.

    Like

  40. UPDATE: You people don’t mess around. Ads That Work and Mailing List Expert are sold OUT. It will be February/March before the next classes roll around but sign up here – http://indiepubintensive.com/classes/ – to get notified when bookings open for them. And there are still a few spots on Your Best Launch available – http://indiepubintensive.com/classes/your-best-launch-november-2017/ – although I imagine they won’t last long! I guess that means the only possible way of getting your hands on a much coveted Mailing List Expert spot is to enter my lame-email-game shame-session. Bwahahahahaha.

    Liked by 1 person

  41. Charles Findlay says:

    I suck at email!!!! So sad 😦

    Like

  42. D.L. Read says:

    I suck at email. Big time.
    I do, however, know that “jumping the shark” is NOT a good thing. You might want to reword that. 🙂

    Like

    • Ah it’s jumping the shark as in stretching credulity by squeezing in so much good, good stuff to one course. At least I hope it’s taken that way! I don’t mean to say that Tammi has peaked and soon she will be sitting in a formerly fun diner on her own while a broken down record player drags a needle across the Happy Days theme for all eternity.

      Like

  43. Debbie Maxwell Allen says:

    I suck at email. So badly, in fact, that I haven’t started my list yet. But I’m ready. Course or not, this WILL happen. Glad to have caught your workshop at RMFW.

    Like

  44. I suck at email! Marketing that is. Thanks for this chance at the course.

    And here’s my post share on Facebook, too.

    Like

  45. D J Mills says:

    I suck at email, I really do.:-)
    Got it set up, but not good at using it. i am better at blogging once a month to blog list which is larger than email list. 🙂

    Like

  46. julydawson says:

    I suck at e-mail. Gracious, do I suck at e-mail. I have a solid group of subscribers and no idea what to do with them! HAILP.

    Like

  47. I suck at email… really, really, really suck! Thanks for the chance to improve my game!!!

    Like

  48. I suck at email – and I dillied and dallied too long. Actually not. I just saw your post a few minutes ago. 🙂
    Thanks for recommending these, even though it’s too late to buy a spot now.

    Like

  49. I SUCK at email. I suck so hard you can tell I was a choir boy.

    Like

  50. miriamgreystone says:

    I suck at email.

    Like

  51. I suck at email. I’ve tried twice to set up an email utility on my web site and failed dismally both times.

    😮 /

    Like

  52. DemianYumei says:

    “I suck at email” to the point where I have a paid account for months now and have done virtually nothing with it. I even hate asking for email at live performances. Granted, the places where I sing in my human rights advocacy are not exactly appropriate places to market yourself, but I feel awkward even asking on my website.

    I think maybe it’s because many of us have been burnt or turned off by people aggressively marketing themselves and using email as a means to scam or hard sell people… It’s hard to look at the idea of email lists without feeling, at best, like you’re being pushy or, at worst, perceived as a snake oil sales person.

    But I realize it’s the use and not having the list, itself, that characterizes the nature of that list.

    Just want you to know that a while back I had signed up for another paid course on building your email list and just the initial look into it made me realize the content was less than adequate and the recommended resources within the course required giving your email out to what I assume were affiliates. So I’m interested in this course wholly based on my respect for your integrity, David.

    Thank you for the opportunity for the free class and being able to sign up for something worthwhile in the future.

    ~ demian

    Like

  53. Rob Cornell says:

    I suck at email. Oh, boy do I. 😀

    Like

  54. writerchick says:

    I suck at email as no one has ever sucked before. This is good news though. I will have to keep her on my list of future courses I want to take. Thanks for the shout out for her.

    Like

  55. I suck at email. I really do. No qualifiers.

    Like

  56. Nadia Lee says:

    LOL. David… Now what you’ve made me say… I suck at email.

    I’ll share this w/ on FB and Twitter.

    Like

  57. Kelley says:

    I, my friend, suck at email.

    Like

  58. FYI: just one spot left on Your Best Launch and then all the courses are sold out until Feb/March – in case anyone is still on the fence.

    Like

  59. UPDATE 2: I generated a random number from timing successive pairs of radioactive decays detected by a Geiger-Müller tube interfaced to a computer, and the winner is… Rob Cornell. Congrats, Rob, you will suck considerably less at email in a few weeks. Thanks all for playing!

    Liked by 1 person

  60. Rob Cornell says:

    Whoa! No way! That’s awesome. Thanks, David.

    Like

  61. Pingback: Win A Free Spot On This Fab Email Marketing Course — David Gaughran – ppk.

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