Monthly Archives: January 2014

Fake Controversy Alert: Hitler’s Mein Kampf Was Not A Digital Bestseller

A juicy story broke last week, the kind that makes savvy sub-editors salivate over potential Twitter-bait headlines. It had been discovered that Hitler’s pre-war memoir Mein Kampf was a digital bestseller, leading to a global bout of media hand-wringing and pontificating. … Continue reading

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Astroturfing: The Source of Zombie Memes in Publishing?

Why are there so many zombie memes in publishing? Why is there so much groupthink? It might be because the industry isn’t particularly diverse. Or it could be that book-lovers are nostalgic types who are automatically wary of change. But … Continue reading

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If You Don’t Enjoy Marketing, You’re Doing It Wrong

I can already feel the heat from approaching pitchforks! But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me … Continue reading

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