Michael Hyatt has successfully reinvented himself as an author and speaker – one of those quasi-experts on marketing who slowly morph into a life-coach type guru. It’s a well-trodden path and these guys all tend to present themselves in similar ways.
Here’s Michael Hyatt reclining among soft furnishings. Here’s Michael Hyatt enjoying a tender moment with his dog. Here’s Michael Hyatt projecting success with a shiteating grin for the ages. It’s almost easy to forget what he did. Almost.
In 2009 when Michael Hyatt was CEO of Christian publisher Thomas Nelson, he was instrumental in the creation of WestBow Press – one of the first white-label vanity presses operated by Author Solutions on behalf of an established publisher.
The shadiness began right from the start, with the choice of name. WestBow was already an established fiction imprint at Thomas Nelson, with titles still in print and stocked in stores, and it seems the idea was to either create confusion among store owners and book buyers, or to make newbies feel like they were getting a real book deal – a ruse as old as vanity publishing itself.
Here is what literary agent Rachelle Gardner had to say about that at the time:
If you search Amazon for WestBow, you’ll find books by authors like Ted Dekker, Karen Kingsbury, and Colleen Coble […] It seems like it might fool unsuspecting consumers.
It’s instructive to look back at the 2009 launch of WestBow and re-examine some of the claims made by Michael Hyatt.
The first big one was that there was going to be huge growth in the sector. And like a dog-dirt sun-dial which is right once a day, Michael Hyatt was correct about that. Only 7 titles were published by WestBow in that first year, but by 2012 the yearly output had peaked at 3,869. With publishing packages costing up to $19,999, that was a serious amount of cash for Thomas Nelson, Michael Hyatt, Author Solutions, and Thomas Nelson’s new owner, HarperCollins.
(Michael Hyatt stepped down as CEO when the purchase of Thomas Nelson was announced in April 2011, but stayed on as Chairman until the deal completed in mid-2012).
The second big claim was that WestBow would be a legitimate alternative to traditional publishing. While self-publishing has firmly established itself as a viable option, vanity publishing most certainly has not. The only people making serious scratch from vanity publishing are the vanity publishing companies (and their traditional publisher-owners). Continue reading