Three new courses launch today that you guys should be interested in, as they focus on the three biggest needs I see right now: launches, email marketing, and advertising – and I’m giving away a freebie!
The courses are from Indie Pub Intensive, they’re super cheap, and are run by someone who really knows what they are talking about – Tammi Labrecque. She has taken a fairly unique approach as well.
These aren’t tarted up PowerPoint presentations you watch passively, the courses include video calls for group discussions, one-on-one sessions with Tammi, as well as worksheets to help you get your hands dirty right away. Each course lasts four weeks and they cost $199 a pop – a bargain, if you ask me.
EDIT: if you hustle across to the site and engage in neither dillying nor dallying you can bag the special introductory offer of $99 per course, which is pretty amazing for what you’re getting.
Before I get into the details of what each course covers, a disclosure: I know Tammi. We’ve only met once – at the Smarter Artist Summit in Austin earlier this year – but that was enough to know we’ll be good friends, especially after a particularly boozy lunch that almost caused one writer to miss his transatlantic flight. Ahem.
Anyway, Tammi is a friend so I could be biased. I mean, I guess there is a chance she could take all that incredible knowledge she has about Amazon algorithms and Facebook ads and automated email sequences and somehow forget to put that in the course. Highly unlikely as she is one of the most organized people I know, but I guess that’s theoretically possible.
There is an FAQ if you want to know more about Tammi or the courses, but I just wanted to highlight the part which seems most relevant here:
You must be monetizing this some other way then? Affiliates or kickbacks or whatnot?
Nope. No affiliate webinars, no kickbacks to people who recommend me, no kickbacks from services I recommend, no undisclosed affiliate links to services or sellers.
So if you see someone recommending this course, you can be very confident that recommendation is genuine.
Back to the courses themselves. There’s only one four-week course each month so you have Tammi’s full attention:
Your Best Launch – 6 November 2017 – this one is aimed at beginner-to-intermediate types who want to learn how to launch a book effectively. Of course, you’ll need a finished book, edited, with a pro cover. Tammi will teach you the rest – how to draw up a launch plan, the various bits and bobs you’ll need to pull it off, how to use all the sweet tools that will measure which parts of your launch are working and which are holding you back. The nifty thing about this course is it will also give you a crash course in how all the various stores work, and how to conduct your own launch post-mortem – i.e. how to do build on your efforts to do it better next time.
Mailing List Expert – 4 December 2017 – this may not be the sexiest sounding of the three courses but I swear it’s the one that is most needed. Nearly everyone’s email game is pretty shoddy, to be honest (me included). You might not be aware of the possibilities with email these days. The course will start with the basics (which email provider is right for your particular needs) and rapidly move into ninja territory with autoresponders and onboarding and will help you plan out your first automated sequences. And once you have all that stuff nailed down, Tammi will teach you how to grow that list substantially with quality subscribers. To show you how badly needed this course is, and how great I think it will be, I’m buying two spots on this course, one for me, and one to give away to you guys. (More on that below.)
Ads That Work – 8 January 2018 – okay, this is where Tammi totally jumps the shark. In just four weeks, she’s going to cover discount sites (the likes of BookBub, ENT, Robin Reads, etc.) and in particular which ones are working right now. Then she’ll dive into AMS best practices. Then the third week is Facebook ads, and the cool thing about this is she will actually build an ad with you in real time. And then she’ll wrap up with BookBub CPM ads. That’s a hell of a lot of knowledge packed into one course and I’d say this one will book out right away (ditherers be warned!). Continue reading