Tag Archives: visibility

Let’s Get Visible: How To Get Noticed And Sell More Books

Posted on May 12, 2013 by davidgaughran

Posted in Uncategorized | Tagged amazon algorithms, discoverability, launch strategy, let's get digital, let's get visible, marketing, marketing advice, new release, promotional strategies, visibility | 79 Comments

When Visibility Doesn’t Lead To Book Sales

Posted on March 7, 2013 by davidgaughran

Writers are pretty creative about getting exposure for themselves and their books. Self-publishers especially are always experimenting with innovative ways to move the sales needle. Like many of you, I’ve tried a little of everything at this point, and the … Continue reading →

Posted in Uncategorized | Tagged chasing power, genesis, genevieve pearson, king of the nerds, revelations, silvertongue, tv, visibility, what sells books | 88 Comments

Amazon’s Recommendation Engine Trumps The Competition

Posted on February 22, 2013 by davidgaughran

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has … Continue reading →

Posted in Uncategorized | Tagged algorithms, amazon, apple, barnes & noble, bookselling, co-op, kobo, recommendation engine, recommendations, visibility | 71 Comments

Popularity, Visibility & KDP Select

Posted on October 22, 2012 by davidgaughran

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while … Continue reading →

Posted in Uncategorized | Tagged amazon, apple, barnes & noble, discoverability, exclusivity, kdp select, kobo, popularity, promotion, visibility | 78 Comments

The Bonfire of the Straw Men

Posted on August 6, 2012 by davidgaughran

In the third of a series of increasingly misguided essays for The Guardian – Why social media isn’t the magic bullet for self-epublished authors - Ewan Morrison builds a bonfire of self-publishing straw men. Morrison is convinced that “epublishing is another tech … Continue reading →

Posted in Uncategorized | Tagged a storm hits valparaiso, categories, discoverability, ewan morrison, guardian, marketing, promotion, sale, visibility, zombie memes | 114 Comments

Pricing, Visibilty & Experimentation

Posted on April 23, 2012 by davidgaughran

This blog focuses a lot on getting the basics right: a good story, cover, blurb, sample, and price. However, all of that means little if no-one is actually visiting your book page to begin with. Competitions, blog reviews, giveaways, guest … Continue reading →

Posted in Uncategorized | Tagged a storm hits valparaiso, basics, categories, discoverability, popularity, price pulsing, pricing, sub-categories, visibility | 74 Comments

St. Patrick’s Day Blowout: Results

Posted on March 21, 2012 by davidgaughran

If you were on Twitter over the weekend, you probably heard something about the St. Patrick’s Day Blowout Sale that I ran here on the blog. A few of you asked how it was all put together, and plenty are … Continue reading →