Tag Archives: promotion

If You Don’t Enjoy Marketing, You’re Doing It Wrong

I can already feel the heat from approaching pitchforks! But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me … Continue reading

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Amazon Makes Life Easier For Authors of Historical & Literary Fiction

There are lots of reasons why self-publishing success stories tend to concentrate around writers of “genre” fiction, but it’s a mistake to assume that success is impossible if you write literary fiction or historical fiction (which tends to get lumped … Continue reading

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Ted Oswald Signs With Amazon Publishing, Haiti NGOs To Benefit

Okay, this might be my favorite ever blog post. Remember that guy who wrote that book set in Haiti, the one I was raving about, the one where he was giving all the profits to charity? Well, I have him … Continue reading

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Popularity, Visibility & KDP Select

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while … Continue reading

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The Bonfire of the Straw Men

In the third of a series of increasingly misguided essays for The Guardian – Why social media isn’t the magic bullet for self-epublished authors - Ewan Morrison builds a bonfire of self-publishing straw men. Morrison is convinced that “epublishing is another tech … Continue reading

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St. Patrick’s Day Blowout: Results

If you were on Twitter over the weekend, you probably heard something about the St. Patrick’s Day Blowout Sale that I ran here on the blog. A few of you asked how it was all put together, and plenty are … Continue reading

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Word-of-Mouth In Action

Word-of-mouth is the only thing that ever really sells books. While a glowing review in the New York Times will undoubtedly shift some copies, if the limited amount of people that actually read the reviews (and then purchase the book), … Continue reading

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Promo Tip: LibraryThing Giveaways

Readers can be a skittish bunch, bolting for cover at the first distant rumble of the author promo wagon. I don’t blame them. Nothing spoils a good conversation like a salesman with a megaphone. What usually happens is this. Readers find a … Continue reading

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You Never Know When Your Promo Seeds Will Blossom

I am in a wistful mood this morning. Perhaps it’s the soft summer rain. Maybe its the Joe Dassin tune on my record player. Most likely it’s last tentacles of the wine I drank last night still wrapped lovingly around … Continue reading

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Indie Publishing For International Writers, Step 9: Discounts, Competitions & Blog Tours

This is the ninth part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before … Continue reading

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