Tag Archives: promotion

Popularity, Visibility & KDP Select

Posted on October 22, 2012 by davidgaughran

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while … Continue reading →

Posted in Uncategorized | Tagged amazon, apple, barnes & noble, discoverability, exclusivity, kdp select, kobo, popularity, promotion, visibility | 78 Comments

The Bonfire of the Straw Men

Posted on August 6, 2012 by davidgaughran

In the third of a series of increasingly misguided essays for The Guardian – Why social media isn’t the magic bullet for self-epublished authors - Ewan Morrison builds a bonfire of self-publishing straw men. Morrison is convinced that “epublishing is another tech … Continue reading →

Posted in Uncategorized | Tagged a storm hits valparaiso, categories, discoverability, ewan morrison, guardian, marketing, promotion, sale, visibility, zombie memes | 114 Comments

St. Patrick’s Day Blowout: Results

Posted on March 21, 2012 by davidgaughran

If you were on Twitter over the weekend, you probably heard something about the St. Patrick’s Day Blowout Sale that I ran here on the blog. A few of you asked how it was all put together, and plenty are … Continue reading →

Posted in Uncategorized | Tagged blowout, limited time sale, price pulsing, pricing, promo, promotion, results, sale, St. Patrick's Day, visibility | 41 Comments

Word-of-Mouth In Action

Posted on August 17, 2011 by davidgaughran

Word-of-mouth is the only thing that ever really sells books. While a glowing review in the New York Times will undoubtedly shift some copies, if the limited amount of people that actually read the reviews (and then purchase the book), … Continue reading →

Posted in Uncategorized | Tagged advertising, engaging readers, let's get digital, marketing, promo, promotion, trusted recommendations, word of mouth | 41 Comments

Promo Tip: LibraryThing Giveaways

Posted on July 15, 2011 by davidgaughran

Readers can be a skittish bunch, bolting for cover at the first distant rumble of the author promo wagon. I don’t blame them. Nothing spoils a good conversation like a salesman with a megaphone. What usually happens is this. Readers find a … Continue reading →

Posted in Uncategorized | Tagged #amselfpublishing, #amwriting, #librarything, #mywana, #SelfPublishing, amazon reviews, book reviewers, book reviews, giveaways, goodreads, how to get reviews, library thing, marketing, promo, promo tip, promo tips, promotion, publishing, reviewers, reviews, shelfari | 45 Comments

You Never Know When Your Promo Seeds Will Blossom

Posted on June 20, 2011 by davidgaughran

I am in a wistful mood this morning. Perhaps it’s the soft summer rain. Maybe its the Joe Dassin tune on my record player. Most likely it’s last tentacles of the wine I drank last night still wrapped lovingly around … Continue reading →

Posted in Uncategorized | Tagged #amwriting, #pubwrite, #SelfPublishing, book bloggers, if you go into the woods, indie, indie publishing, promotion, publishing, reviews, sales, self-publishing, smashwords, transfection | 26 Comments

Indie Publishing For International Writers, Step 9: Discounts, Competitions & Blog Tours

Posted on June 6, 2011 by davidgaughran

This is the ninth part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before … Continue reading →