Tag Archives: discoverability

Let’s Get Visible: How To Get Noticed And Sell More Books

Posted on May 12, 2013 by davidgaughran

Posted in Uncategorized | Tagged amazon algorithms, discoverability, launch strategy, let's get digital, let's get visible, marketing, marketing advice, new release, promotional strategies, visibility | 82 Comments

Popularity, Visibility & KDP Select

Posted on October 22, 2012 by davidgaughran

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while … Continue reading →

Posted in Uncategorized | Tagged amazon, apple, barnes & noble, discoverability, exclusivity, kdp select, kobo, popularity, promotion, visibility | 78 Comments

The Bonfire of the Straw Men

Posted on August 6, 2012 by davidgaughran

In the third of a series of increasingly misguided essays for The Guardian – Why social media isn’t the magic bullet for self-epublished authors - Ewan Morrison builds a bonfire of self-publishing straw men. Morrison is convinced that “epublishing is another tech … Continue reading →

Posted in Uncategorized | Tagged a storm hits valparaiso, categories, discoverability, ewan morrison, guardian, marketing, promotion, sale, visibility, zombie memes | 114 Comments

Pricing, Visibilty & Experimentation

Posted on April 23, 2012 by davidgaughran

This blog focuses a lot on getting the basics right: a good story, cover, blurb, sample, and price. However, all of that means little if no-one is actually visiting your book page to begin with. Competitions, blog reviews, giveaways, guest … Continue reading →

Posted in Uncategorized | Tagged a storm hits valparaiso, basics, categories, discoverability, popularity, price pulsing, pricing, sub-categories, visibility | 74 Comments

Jodi Picoult and the Myth of the Segregated Marketplace

Posted on April 9, 2012 by davidgaughran

Jodi Picoult made headlines last week for her views on self-publishing, expressed in an interview with the Daily Beast (from Page 2): What advice would you give to an aspiring author? Take a workshop course. You need to learn to give and … Continue reading →

Posted in Uncategorized | Tagged a storm hits valparaiso, backlist, discoverability, discovery, jodi picoult, myths, patrick o'brian, sea of crap, segregated marketplace, self-publishing myths | 176 Comments

Amazon & The Importance of Popularity

Posted on March 1, 2012 by davidgaughran

A few days ago, I tweeted a link to a survey which purported to show that self-publishers had captured 77% of the spots on the Kindle Top 200 Science Fiction Bestseller List. As it turns out, the list the survey … Continue reading →