Like many of you, I’ve tried a little of everything at this point, and the list of stuff that works is far, far shorter than the list of stuff that doesn’t.
But what if I told you that you had a chance for some serious exposure? Imagine appearing on a reality TV show with millions of viewers, week after week. That level of visibility should have some kind of effect, right?
YA fantasy writer and King of The Nerds contestant Genevieve Pearson is here to share her story:
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“Writing is easy. It’s the marketing stuff I don’t understand.” I remember telling my husband. So many queries, review requests, blog posts, ad space purchases, and my new book, Revelations, was still just…lingering. My first book, Chasing Power, didn’t have as good of a cover or summary, and yet its initial sales had been better and it still sold more by the day than Revelations did. I suggested a title change, concerned that people were seeing the book as too serious, too religious. My husband didn’t like this idea and advised me to wait. “There’s always the show.” He said.
The show. The show. Several months prior, I’d sent off an email on a whim to a casting call for a show called King of the Nerds. It was going to take the format of a Big-Brother style reality show. Eleven contestants would all live together in a house, competing in challenges and whittling down the playing field week by week.
I’d entered on a whim, but despite my initial low-expectations, every now and then I’d get notice that I’d made it through another round of finals.
First I was in the top fifty, then twenty. Around March I was notified that I was in the top 16, and my ‘ha ha ha, wouldn’t this be fun?’ was becoming a viable possibility as I was asked to provide grocery lists, given a list of what to pack, and found myself studying at home in case I made it.
And I did. And once on: I stayed on, eight episodes worth of me on a national TV show with over two million views, not counting repeats. My twitter and FB fan pages exploded with likes and followers (I estimated I’ve added about 100 Twitter followers every day since the show aired) and I began eagerly checking my KDP sales page for what I expected to be a huge jump in sales. My social media profiles mentioned my books, my website was appealing and easy to find. I’d laid it all out, nice and easy to google. And yet, the sales increase was modest, if that. My increase was an average of one or two more books a day more than my before-TV sales numbers. Continue reading