But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me explain.
Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.
On top of that, many marketing tasks just seem unpleasant. Writers can often be introverts who don’t like pressing the flesh – either in cyberspace or meatspace – and the very idea of marketing is hive-inducing. I get that, I really do.
But it doesn’t have to be that way. In fact, I think that if marketing is making you feel icky, you’re probably doing it wrong. If it’s too expensive, you’re definitely doing it wrong. And if it takes up too much time, guess what? You really are doing it wrong.
Stuff that can make you feel icky:
- Book signings
- Hanging out on Goodreads
- Emailing reviewers
- Spamming reader forums
- Tweeting buy links
- Posting to reader groups on Facebook
I don’t bother with any of this stuff. Some is completely ineffective (Twitter spam) and some is potentially useful (emailing reviewers) but isn’t worth the time cost. In certain genres, a Goodreads presence can be very useful, but if it makes you feel uncomfortable then you’re not going to execute effectively and should just avoid. Anyway, if you need reviews (or readers), there are easier ways. Continue reading