The self-publishing blogosphere usually focuses on making money from genre fiction, and tends to advise producing as much quality work as you can as quickly as possible, and then marketing it aggressively.
That’s not bad advice at all, but there are many other types of books, several different kinds of authors, and multiple ways you can approach making a living.
Joanna Penn (writing as JF Penn) has hit the New York Times and USA Today bestseller lists with her fiction, but also has an extremely popular blog and podcast aimed at writers, as well as several non-fiction books.
I invited her along today to talk about her latest – Business For Authors: How To Be An Author Entrepreneur – in which Joanna provides excellent advice on ALL the ways that authors can monetize both their work and their knowledge/skills. And it’s especially useful for those who don’t fit exactly into the “write genre fiction as fast as possible” model.
Before we dive into the Q&A, I should mention that Business for Authors is available in e-book, print, and audio. The above link goes to the e-book on Amazon US, but for links to all other retailers and formats, go to Joanna’s site.
Why are you so passionate about authors embracing the entrepreneurial side of things?
This site is all about empowering authors to choose themselves, to take their words out into the world and reach readers directly. It’s about the truly amazing opportunities that authors have when they take action on their dreams. I’m passionate about that too, and now I want to take it one step further.
At the very basic level, an entrepreneur creates value from ideas, which surely is the definition of an author! But more than that, an entrepreneurial author goes beyond just one book into the realm of running a viable business with their writing. So that means taking one manuscript and exploiting all the rights – having ebooks available worldwide, print on demand so anyone can buy the books anywhere, exploring audio options, considering translations, investigating direct sales, and collaborating with other creatives on new projects like graphic novels, even TV series as HM Ward has recently announced for her Ferro series. It might be deciding to sell some of those rights, working with agents or publishers if the creative project suits that approach, but it’s doing so with a definite business aim in mind.
We create art. We manifest our ideas in the world in glorious creative ways, but to be entrepreneurial is to care about the business side as well as the creation. It’s about being excited to generate something new and original, but also being enthusiastic about how the book will reach customers as well as the financial side. Continue reading